Turism and Hospitality Essay Example | Topics and Well Written Essays - 1500 words

Turism and Hospitality - Essay ExampleInformation and Communication applied science (ICT) techniques are seen to be an answer to such a dynamic business environment. Five themes driving the future of international hospitality industry include selective information technology, assets and capital management, capacity control, safety and security, and management skills (Olsen in Olson and Connolly, 1999). With the example of airline reservation systems in the 60s to the Central Reservation Systems to the current Global Distribution Systems providing holistic touristry products such as information, reservations and linkages with stakeholders, ICTs have become indispensable. Further with the society changing into information knowledge society, business organizations are turning to newer information technologies for survival and conflict (Gratzer et. al, 2003).Go (in Buhalis, 1998) identifies some of attributes of ICTs acting as drivers of tourism globalisation. These include, cost dri vers in terms of increased efficiency, low distribution cost, low communication cost, low labour cost, minimization of waste factor and facilitator of flexible pricing market drivers satisfying sophisticated demand, offering flexibility in operation, supporting specialization and differentiation, providing last minute deals and accurate information, supports race marketing strategies for frequent flyers / guests, there is quick reaction to demand fluctuation, multiple / integrated products can be offered and results in better yield management, corporate enquiry and marketing research Government and regulatory drivers such as support from Government, deregulation and liberalisation and competitive drivers as strategic tool, managing network of enterprises, value-added skill building, flexibility, knowledge acquisition and a barrier to entry. ICTs Implications for Tourism IndustryPoon (in Gratzer et. al, 2003) has described the implications for tourism industry caused by information and communication technologies (ICT). These include, change of rules in the industry change in federal agency of each player involved in the process of value-creation facilitation of new, flexible, and high quality travel and tourism services that are cost-competitive with mass, standardized, and rigidly packaged options and transformation of tourism from mass, standardized, and rigidly package nature into a more flexible, individual-oriented industry. Marcussen (in Gratzer et. al, 2003) cites the example of European online travel market to be worth 14 billion Euros by 2006. Buhalis (1998) advert a multi-dimensional strategic framework for use of information technology and illustrates the strategic implications of information technology for the tourism industry. Strategic Framework for Information Technology in Tourism(Source Buhalis, 1998, pp. 417)Buhalis (in Buhalis, 1998) illustrates role of information technology in facilitating both intra- and inter-organisational communicat ions and functions. Within a tourism organisation, information technology facilitates management functions such as strategic planning, competition analysis, financial planning and control, marketing research, marketing strategy and implementation, pricing