Wednesday, May 1, 2019
Cruise ship tourism Case Study Example | Topics and Well Written Essays - 750 words
Cruise ship tourism - Case Study ExampleThe structure of the sail industry is more likely to resemble monopoly because the industry has executed a lot of changes in the vane that is so much polar from the carnival of the past. The pricing in the cruise industry has continued to lead, with an bonnie price per person in a day being approximately $175, compared to other industries that are slated to be $ 235. The cruise industry has alike improved the onboard products and ships thus making it have a competitive good above the rest of other industries. Driving such a change has been the core objective and visual sensation of pleasure ground (Gibson, Papthanassis, & Milde, 2011). The aspect of consistently providing quality cruise vacations exceeding the expectation of the industrys guests is more likely to make the company become a monopolist since its services entrust exceed those provided by other industries.Question 3 The various brands operated by Carnival Corp. do not have synergies. It is wise for Carnival to acquire brands outside of the contemporary market niche in order to bring a different brand into the market. This will ensure that the company effectively competes with other companies within the industry (Gibson, Papthanassis, & Milde, 2011). Carnival should also acquire brands outside of the contemporary market so as to improve its field-sales force as considerably as to grow direct-sales effort that include an inbound and outbound channel of personal vacation planners. The acquired brands will also help Carnival direct its efforts in stimulating demand.
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