Apples Marketing Plan

To richly appreciate the consumer behaviour, any company needs to the sound way comprehend the influencing factors involved during the decision making of a barter for and how it foot influence at every peg of consumer get decision process. There be five stages in the consumer buying decision model: Problem recognition, Information search, rating of alternatives, Purchase, Post-Purchase valuation (Dibb et al, 2006, p.164). At first stage, the problem recognition originates which stack be due to various reasons or motivation factors. For example, a consumer whitethorn realize that s/he needs a take-away medicament player. This need stack arise because a consumer thinks that he wants to listen to music on the go further new(prenominal) factors such as marketing messages, advertising and harvest-home displays can also influence his/her desire. Another reason of motivation to estimable can be the fulfilment of life value (Grunert, 2000, p123) where the consumers re ly certain consequences that products have for them. orchard apple tree Inc. has fully realized the grandeur of all the above factors and their iPod offers portable music player with easy-to-use features and with their strong marketing messages and brand establishment, it has appeared as a life-style and privilege for anyone to have this player.

The revolutionary success of apple’s iPod has been accelerated by its simple and intuitive envision and liberalization to download music. The success has been demonstrated by orchard apple tree’s mp3 player market share growing up to 70 percent in US (Krazit , 2008). With the convergence of digita! l services, consumers’ preferences are changing from single-service device to multi-service device to fill the limited lieu in their pocket. Developing products in which customers go frontwards see a high value requires a uncorrupted understanding of customers – what they want, how they buy, what determines whether they will be satisfied with a product or service. (Grunert, 2000, p.109). Apple’s iPhone, which in...

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