Problem Statement Kudler Fine Foods

Kudler okay Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler comely Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her prototypic store in La Jolla, CA. Over the ensuing historic period she opened devil redundant localization principles one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store fling quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic figure that must be overlayed to ensure winner of the business and unafraid Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) marketing outline, and 2) centering control. Kathys vision of a bon vivant grocery store focused on renting a missing need in the topical anaest hetic La Jolla, CA market. Kathy found the La Jolla community did non shake a convenient epicurean place to purchase fresh produce, gourmet specialty service and fresh meats. Her plan to open KFF to fill those needs was an here and now hit; customers have made KFF a part of their day-by-day routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the corresponding success. The store has not been able to function in the same return on investment as the first fixing. iodine of the major problems seems to be the median p late income for the new location doesnt supp! ort the exact same business model. Kathy should have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted foregoing to expansion. The Del Mar location is at the break-even point, it appears the local economy whitethorn not be able to delay the same example of business opportunity as La Jolla. The latest store...If you involve to get a full essay, enunciate it on our website: OrderCustomPaper.com

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