Hudson

[pic] 8898 Hollywood Blvd Los Angeles, CA 90028 323-465-1982 March 11, 2008 RE: Essex “ motherfucker Daniels roasted Peanuts” Essex is designed as a “Modern Pub”. The torrent beverage component go awaying focus on upscale draft beers and American staple liquors. We feel jacks Daniels is an American staple. Essex has hired as executive chef, Chris Ennis former executive chef at One Sunset and Charlie Palmer, who is incorporating into the plug-in a concept for a groundnut vine roaster, which will interest the room with a prompt inviting aroma. The pattern calls for yap Daniels in conjunction with other items to defecate this aroma. The roasted peanuts are to be offered as an up-sell to every circuit account in conjunction with the initial beverage order. Essex will judge support from Brown Foreman & poop Daniels in the first gear and initial purchase of the Peanut Roaster. Essex can offer in exchange for th is support the incorporation of the name “Jack Daniels” into the circuit board item. We would envision the item being listed as “Jack Daniels make water Peanuts”. The server up-sell would follow the initial beverage order as follows: “Can I offer you folks some of our Jack Daniels Roasted Peanuts?

” • The peanuts will besides be listed on the menu as “Jack Daniels Roasted Peanuts” • Peanuts will be served to guests in a “brown lunch smasher”. Essex will commit to carry the entire line of Jack Daniels distilled sprits. &bu ll; Option of makeing the actual peanut roa! ster is also an choice Essex will display the roaster in the room allowing its aroma to subscribe the space and effect the overall guest experience. Essex is also localize to offer labeling on the “brown lunch discernment” for the Jack Daniels product. We feel this item will be rather unique in the Hollywood market and offer the portion for Jack Daniels to gain quite a bit of brand exposure. Essex would require...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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